SYG TRAININGS
Digital Marketing Course Outline
Unlock your digital marketing potential with SYG Trainings – Master SEO, Google Ads, Social Media, AI Content Creation, and more.
About Our Institute
SYG Trainings, located in Bahria Town Lahore, offers specialized digital marketing courses designed to equip you with industry-ready skills. Our online classes provide flexible learning opportunities, enabling students worldwide to master digital marketing from the comfort of their homes. Join SYG Trainings to enhance your skills with expert instructors, practical assignments, and real-world strategies for career advancement.
1. Search Engine Optimization (SEO)
- Introduction to SEO: Importance and Benefits of SEO
- Keyword Research: Tools and Techniques (Google Keyword Planner, Ubersuggest, etc.)
- On-Page SEO: Content Optimization, Meta Tags, URL Structure
- Off-Page SEO: Backlinking Strategies, Social Signals
- Technical SEO: Site Speed, Mobile Optimization, Structured Data, Crawlability
- Local SEO: Google My Business Optimization, Local Search Strategies
- SEO Tools: SEMrush, Ahrefs, Moz, Google Search Console
2. Google Ads
- Introduction to Google Ads: Overview of the Platform and Campaign Types
- Campaign Types: Search, Display, Shopping, Video, App
- Keyword Targeting & Bidding: Match Types, CPC, CPM
- Ad Extensions: Sitelinks, Callout Extensions, and More
- Google Ads Analytics: Measuring Performance and ROI
- Conversion Tracking: Setting Up and Optimizing Conversions
3. Facebook Ads (Meta Ads)
- Creating Facebook Ads: Ad Formats (Carousel, Video, Slideshow, etc.)
- Targeting Options: Custom Audiences, Lookalike Audiences, Interests, Demographics
- Campaign Objectives: Awareness, Consideration, Conversion
- Facebook Pixel: Tracking Conversions, Retargeting Strategies
- Ad Budgeting & Scheduling: Optimizing Ad Spend
- Facebook Analytics: Analyzing Ad Performance and Insights
4. WordPress Development
- Introduction to WordPress: Setting Up and Customizing Websites
- Themes & Plugins: Selecting and Configuring for Better Functionality
- Content Management: Creating Posts, Pages, and Managing Media
- SEO for WordPress: Using Yoast SEO or RankMath for Better Search Ranking
- Security Best Practices: Securing the Site Against Hackers
- Performance Optimization: Speeding Up Your WordPress Site
5. AI Content Creation
- Overview of AI Tools: Introduction to ChatGPT, Jasper, Copy.ai
- Content Generation: Writing Blogs, Social Media Posts, and Ad Copy
- SEO Integration: Using AI-Generated Content with SEO Strategies
- Content Personalization: Creating Tailored Content for Audiences
- Content Refining: Editing and Improving AI-Generated Content
6. TikTok Ads
- Introduction to TikTok Ads: Overview of TikTok’s Advertising Platform
- Ad Formats: In-Feed Ads, Branded Hashtag Challenges, TopView Ads
- Targeting: Audience Targeting Options (Location, Interest, Behavior)
- Video Creation: Best Practices for Creating Engaging TikTok Videos
- Budgeting & Optimization: Allocating Budget and Analyzing Campaign Performance
- Influencer Marketing: Collaborating with TikTok Influencers
7. Affiliate Marketing
- Introduction to Affiliate Marketing: How Affiliate Marketing Works
- Affiliate Networks: Choosing the Right Platforms (ShareASale, ClickBank)
- Selecting Affiliate Programs: Choosing Products/Services to Promote
- Tracking & Analytics: Understanding Commissions, Clicks, and Conversions
- Building an Affiliate Marketing Strategy: Content Creation, Traffic Generation
8. Social Media Marketing (SMM)
- Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.
- Content Strategy: Creating Engaging and Shareable Content
- Building an Audience: Organic and Paid Growth Strategies
- Community Engagement: Responding to Comments, Polls, Live Chats
- Social Media Analytics: Tracking Engagement, Reach, and ROI
- Paid Social Campaigns: Running Facebook and Instagram Ads Effectively
9. App Store Optimization (ASO)
- Introduction to ASO: Importance of Optimizing Mobile Apps for App Stores
- Keyword Optimization: App Title, Description, and Metadata
- App Ratings & Reviews: Encouraging Positive Reviews and Managing Feedback
- Visual Assets: Optimizing Screenshots, Videos, and App Icons
- Performance Metrics: Analyzing Installs, Engagement, and App Store Rankings
10. Google Analytics
- Introduction to Google Analytics: Setting Up and Navigating the Platform
- Tracking Website Traffic: Audience, Acquisition, and Behavior Reports
- Conversion Tracking: Setting Up Goals and Tracking Conversions
- E-commerce Tracking: Monitoring Online Sales and Revenue
- Advanced Features: Custom Reports, Attribution Modeling, Event Tracking
- Data Interpretation: Making Data-Driven Decisions Based on Analytics
11. Email Marketing
- Email Campaign Setup: Tools like Mailchimp, ConvertKit, and Constant Contact
- Building an Email List: Growing and Segmenting Your Email List
- Designing Emails: Crafting Compelling Subject Lines, CTAs, and Visuals
- Email Automation: Setting Up Autoresponders, Welcome Sequences
- A/B Testing: Optimizing Email Campaigns through Split Testing
- Measuring Success: Open Rates, Click-Through Rates, and Conversions
12. Answer Search Optimization (ASO)
- Understanding Answer Search: Optimizing for Voice Search and FAQ Sections
- Content Strategy: Providing Clear, Concise Answers for Search Queries
- Rich Snippets: Structuring Content for Featured Snippets and Position Zero
- Voice Search Optimization: Adapting Content for Voice Search and AI Assistants
- Question-Based Content Creation: Creating Content Based on User Queries
Client Hunting Techniques
- Understanding the Market: Identifying Target Audience and Niche Markets
- Lead Generation Strategies: How to Find Potential Clients Using Tools and Platforms
- Cold Emailing & Outreach: Best Practices for Writing Effective Outreach Emails
- Networking: Building and Maintaining Relationships through Events, Social Media, and Online Communities
- Building an Online Presence: Using Social Media, Blogs, and Portfolio Websites to Attract Clients
- Utilizing Freelance Platforms: How to Effectively Use Platforms like Upwork, Fiverr, and Freelancer
- Pitching & Proposals: Creating Winning Proposals and Presenting Your Services
- Referral Marketing: Leveraging Existing Clients for Referrals and Testimonials
- Client Retention: Strategies for Building Long-Term Relationships with Clients
Clients Reporting - Looker Studio
- Introduction to Looker Studio: Overview of Looker Studio (formerly Google Data Studio)
- Connecting Data Sources: How to Link Google Analytics, Google Ads, Facebook Ads, and Other Platforms
- Creating Interactive Dashboards: How to Design and Customize Dashboards to Display Client Data
- Report Templates: Using Pre-built Templates and Customizing Reports to Suit Client Needs
- Data Visualization: Choosing the Right Charts, Graphs, and Metrics for Client Reporting
- Key Performance Indicators (KPIs): Selecting the Right KPIs to Track and Report
- Automating Reports: Setting Up Auto-refreshing Reports and Scheduling Automated Deliveries
- Presenting Reports: How to Present Client Reports Effectively with Clear Insights
- Client Feedback: Using Data to Spark Conversations and Improve Client Relationships
- Advanced Features: Using Filters, Calculations, and Date Ranges to Refine Reports