The SEO course provides a comprehensive introduction to the world of search engine optimization, covering key concepts and strategies essential for improving website visibility and performance on search engines. Over the course of two months, you’ll learn everything from keyword research and on-page optimization to technical SEO, link building, and local SEO. You’ll also explore advanced topics like e-commerce SEO, international SEO, and content marketing, giving you the tools to implement effective SEO strategies for websites of any type. With practical examples, hands-on exercises, and insights into the latest SEO trends, this course equips you with the knowledge to boost organic traffic and enhance online presence.
SEO Course Detaile Oultine
Week 1: Introduction to SEO
Introduction to Search Engine Optimization
- What is SEO?
- Importance of SEO in digital marketing
- How search engines work
- Overview of search engine algorithms
- Understanding SERP (Search Engine Results Page)
Types of SEO
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- E-commerce SEO
Understanding Search Engine Algorithms
- Google’s algorithms (Panda, Penguin, Hummingbird, etc.)
- Core updates and how they affect rankings
- Google RankBrain and machine learning in SEO
- Importance of staying updated with algorithm changes
Introduction to Keywords and Keyword Research
- What are keywords and why they matter
- Types of keywords: Short-tail, long-tail, and LSI keywords
- Tools for keyword research: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs
- Understanding search intent: informational, transactional, navigational
SEO Tools Overview
- Google Search Console
- Google Analytics
- SEMrush, Ahrefs, Moz, and other SEO tools
- Introduction to keyword tracking and backlink analysis
Week 2: On-Page SEO
Website Structure and URL Optimization
- Importance of clean URL structures
- Optimizing site architecture for better crawling
- Internal linking strategy
Content Optimization
- Writing high-quality content that ranks
- Keyword density and natural keyword placement
- Optimizing headers (H1, H2, etc.)
- Image optimization (alt text, file names, compression)
Title Tags, Meta Descriptions, and Tags
- Best practices for title tags
- Crafting effective meta descriptions
- Understanding meta tags, alt tags, and header tags
- Importance of schema markup for rich snippets
Mobile Optimization
- Importance of mobile-first indexing
- Responsive web design vs. mobile-friendly design
- Mobile SEO best practices
- Tools to check mobile optimization
Page Speed and User Experience (UX)
- Importance of page speed for SEO
- Tools to test page speed: Google PageSpeed Insights, GTmetrix
- Reducing load times and improving performance
- Core Web Vitals and their impact on SEO
Week 3: Technical SEO
Technical SEO Fundamentals
- Understanding robots.txt
- XML Sitemaps and how to submit them
- Crawling and indexing
- Canonical tags and avoiding duplicate content
Structured Data and Schema Markup
- What is schema markup and why is it important
- Types of schema: FAQ, How-to, Articles, Reviews, Products
- How to implement schema markup on your site
- Testing structured data using Google’s Rich Results Test
Mobile Optimization (Advanced)
- Accelerated Mobile Pages (AMP)
- Mobile site configuration for SEO
- Mobile-first indexing considerations
HTTPS and SSL Certificates
- Importance of security for SEO
- How SSL/HTTPS impacts rankings
- Implementing SSL on your website
Site Audits and Fixing SEO Errors
- Conducting a full SEO audit using tools like Screaming Frog, SEMrush, Ahrefs
- Common SEO issues and how to fix them: 404 errors, broken links, redirect chains
- Analyzing and fixing crawl errors in Google Search Console
Week 4: Off-Page SEO & Link Building
Importance of Backlinks
- What are backlinks and why they matter
- Understanding link authority, relevance, and trustworthiness
- Types of backlinks: Do-follow vs No-follow
Link Building Strategies
- White-hat vs Black-hat link building
- Natural link acquisition strategies
- Guest blogging, outreach, and broken link building
- The importance of link diversity
Analyzing Backlinks
- Using Ahrefs, SEMrush, or Moz to analyze backlinks
- Evaluating the quality of backlinks
- Disavowing toxic or harmful links in Google Search Console
Social Signals and Content Promotion
- The role of social media in SEO
- How social signals can indirectly impact rankings
- Creating shareable content and building social presence
Influencer Marketing for SEO
- Partnering with influencers for organic SEO benefits
- How influencer marketing can help with link building and content distribution
Week 5: Local SEO
Introduction to Local SEO
- What is Local SEO and why it’s important for small businesses
- How local search works and the importance of Google My Business
- NAP (Name, Address, Phone) consistency across the web
Google My Business (GMB) Optimization
- Setting up and optimizing a Google My Business profile
- Importance of reviews and how to encourage customer reviews
- Using GMB posts to engage with your audience
Local Keyword Research
- How to find local keywords
- Optimizing for location-based search terms
- Geo-targeting and the role of local search intent
Local Citations and Directory Listings
- What are citations and their role in Local SEO
- How to build quality local citations
- Key local business directories to be listed on
Mobile and Voice Search for Local SEO
- How mobile search affects Local SEO
- Optimizing for voice search queries
- How to rank for “near me” searches
Week 6: E-Commerce SEO
Introduction to E-Commerce SEO
- Key differences between e-commerce SEO and traditional SEO
- Importance of product page optimization
- Optimizing product descriptions, titles, and images
Category Page and Site Navigation Optimization
- Best practices for category page structure and optimization
- Importance of clean site navigation for SEO
- Internal linking within e-commerce websites
Optimizing Product Images and Videos
- Image optimization techniques (compression, alt text, filenames)
- Video SEO for product demos and reviews
- Schema markup for products (Product Rich Snippets)
Handling Duplicate Content in E-Commerce
- Using canonical tags for duplicate content issues
- Preventing and fixing content duplication
- Managing product variations (sizes, colors) without duplication
E-Commerce Site Speed and Conversion Optimization
- How to improve e-commerce site speed
- Conversion rate optimization (CRO) techniques
- Importance of customer reviews and ratings for SEO
Week 7: Advanced SEO Techniques
International SEO
- How to rank websites globally
- Geo-targeting for international audiences
- Hreflang tags and language targeting
SEO for Video and YouTube
- Video SEO basics: optimizing YouTube videos for ranking
- Importance of video descriptions, tags, and thumbnails
- Video sitemaps and embedding videos on websites
Advanced Keyword Research Techniques
- Long-tail keyword strategies
- Using competitor analysis to find keyword opportunities
- How to use search queries for content ideas
Handling Algorithm Penalties and Recoveries
- What are algorithm penalties and how to avoid them
- Google Penguin and Panda penalties
- Steps to recover from a penalty
SEO Reporting and Analytics
- Creating an SEO report
- Key performance indicators (KPIs) for SEO
- Using Google Analytics and Google Search Console to track SEO performance
Week 8: SEO Strategy and Implementation
Developing an SEO Strategy
- How to develop a comprehensive SEO plan
- Aligning SEO goals with business objectives
- Creating a timeline and action plan
Monitoring SEO Performance
- Using Google Analytics and Google Search Console for tracking
- Key metrics to monitor (traffic, rankings, conversions)
- Adjusting SEO strategies based on data insights
SEO Content Marketing
- Importance of content marketing in SEO
- Content types: Blogs, infographics, case studies, etc.
- Creating content that drives traffic and conversions
SEO Audits and Continuous Improvement
- How to conduct ongoing SEO audits
- Identifying opportunities for improvement and optimization
- Staying updated with SEO trends and best practices
Course Wrap-Up & Q&A
- Review of all topics covered
- Final Q&A session
- Best resources to keep learning SEO
- Certification and next steps
Our SEO Academy in Lahore, Pakistan, offers an affordable and comprehensive online short course of SEO, designed to help you master search engine optimization and boost your online presence. This course includes a free internship opportunity, allowing you to gain practical experience in real-world SEO tasks. Additionally, you will receive a free certificate of SEO upon completion, making this an excellent choice for anyone looking to enhance their digital marketing skills. With expert guidance and hands-on training, our SEO academy ensures you develop the expertise needed to succeed in the fast-paced world of SEO.